![]() Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell,Victoria 3124, Australia ![]() ![]() ![]() Stephens Green, Dublin 2, Ireland (a division of Penguin Books Ltd) (a division of Pearson Penguin Canada Inc.)Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 Penguin Group (USA) Inc., 375 Hudson Street,New York, New York 10014, U.S.A. Portfolio / penguinPublished by the Penguin Group MATTHEW DIXON and BRENT ADAMSONof Corporate Executive BoardĬHALLENGERSALE Taking Control of the Customer Conversationĩ781591844358_CHALLENGER.indb 3 9/7/11 10:09 AM The most important advance in selling for many years.Neil Rackham, author of SPIN Selling
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